How HYCU Maximized Lead Conversion With High-Ranking Comparison Pages
When you’re the challenger brand, you don’t win by being louder—you win by being sharper. HYCU didn’t need to outspend Veeam or Rubrik. They just needed content that made buyers see the difference.
We built high-intent comparison pages that did exactly that:
- Spotlighting real pain points
- Closing gaps competitors left wide open
- Leading with buyer-first value
Result?
Higher rankings. More demos. More sales conversations—on HYCU’s terms.
Here’s how we made it impossible to ignore them. 👇
The Challenge: Standing Out in a Crowded Market
HYCU operates in a fiercely competitive space: data protection and backup solutions for hybrid and multi-cloud environments. Worse, they were also up against massive players like Veeam, Commvault, and Rubrik.
My Thought Process: How I Tackled It
Step 1: Understanding HYCU’s Unique Value Proposition (UVP)
I started by identifying exactly what made HYCU different from its competitors. Through discussions with their team and product deep-dives, I pinpointed key differentiators like:
- Agentless backups (unlike Veeam, which required agents for specific workloads).
- Native integration with Nutanix and Google Cloud (a major advantage for enterprises already using these platforms).
- Lower total cost of ownership (TCO) thanks to streamlined deployment and management.
- Stronger ransomware recovery capabilities with immutable backups and air-gapped storage.
Step 2: Structuring the Content for Maximum Persuasion
The goal wasn’t just to rank—it was to convince readers that HYCU was the best choice. To do this, I structured the comparison pages in a way that made decision-making effortless:
- Feature-by-feature breakdowns → Clear, scannable tables showing where HYCU excelled.
- Real customer insights → Case studies and testimonials that built trust.
- Use-case scenarios → Helping different audience segments (IT admins, CTOs, security teams) see why HYCU was right for them.
- BOFU-driven FAQs → Addressing the most common concerns right on the page.
Step 3: Targeting High-Intent Keywords
Rather than going after broad, high-volume keywords, I focused on bottom-of-the-funnel (BOFU) queries that indicated a prospect was actively comparing solutions. Some examples:
- “HYCU vs Veeam backup”
- “Best Veeam alternative for Nutanix”
- “HYCU vs Commvault pricing”
- “Top Rubrik competitors”
- “Enterprise cloud backup solutions comparison”
These keywords attracted visitors who were already in the decision-making stage, making it easier to convert them into leads.
The Results
🚀 Multiple #1 rankings, driving thousands of targeted visitors per month.
Some key ranking wins:
- #1 for “best Veeam alternative”
- #2 for “Commvault competitors”
- #1 for “how to backup Jira Cloud”
- #2 for “best enterprise data backup solution”
- #2 for “HYCU vs Rubrik”
…and many more.
No complicated onboarding. No endless meetings. Just results.
