How Edgemesh Went From Invisible to 5M Impressions (And 40K Clicks) in 14 Months.
Edgemesh didn’t need another "how to speed up your website" blog post.
They needed to own complex, high-value conversations—and turn that into real inbound growth.
With smart pillar strategy, technical storytelling, and intent-driven content design, we made sure Edgemesh wasn’t just showing up in search…
They were showing up where decisions start.
Result?
- 5M+ impressions
- 40K+ clicks
- Qualified leads ready to move—not just read
Here’s how we turned technical depth into competitive dominance. 👇
The Challenge: Building an Organic Lead Funnel From Scratch
Edgemesh had a cutting-edge solution for website optimization and ad fraud protection, but there was one major problem: they had no organic search presence.
They were competing against giants like Akamai, WP Rocket, and NitroPack, and without a strong content foundation, they weren’t getting discovered by their ideal audience.
The mission was simple: Turn Edgemesh into a trusted resource for eCommerce brands looking to improve site speed and ad integrity—without relying solely on paid acquisition.
My Thought Process: How I Tackled It
Step 1: Building a Topic Cluster & Pillar Page Strategy
I knew that for Edgemesh to compete organically, we needed to own specific content topics and build authority through pillar pages and supporting content clusters.
Here’s how I structured it:
- Identified Key Topics
- I researched the biggest pain points in website optimization & ad fraud prevention.
- Used competitor analysis, keyword research, and industry trends to find low-competition, high-value opportunities.
- Developed Pillar Pages
- Created in-depth, authoritative guides on core topics like Website Optimization & Ad Fraud Protection.
- These weren’t just long articles—they were comprehensive hubs that answered every major question about the topic.
- Created Supporting Cluster Content
- Around each pillar page, I developed focused, long-tail articles covering specific subtopics.
- For example, under Website Optimization, we had:
- "Server-Side vs. Client-Side Caching: What’s the Difference?"
- "How to Remove Unused JavaScript & Improve Load Times"
- "Why Page Speed Impacts SEO & Conversion Rates"
This structure not only helped us rank but also created a seamless internal linking system, keeping users engaged and signaling relevance to search engines.
Step 2: Optimizing for Search Intent (Not Just Keywords)
A lot of companies write blog posts around high-volume keywords without considering what the reader actually wants.
For Edgemesh, I focused on search intent, making sure our content aligned with what users were actually looking for:
- Transactional Searches → "Best ad fraud prevention tools for eCommerce"
- Informational Searches → "What is dynamic rendering & why does it matter for SEO?"
- Problem-Solving Content → "Why is my website so slow, and how do I fix it?"
By doing this, we not only ranked but actually attracted the right kind of traffic—potential customers who needed Edgemesh’s solution.
The Results?
🚀 5 million impressions and 40,000 clicks within the first 14 months.
Some key ranking wins:
- Ranked #1 for "server-side caching vs. client-side caching"
- Ranked #2 for "how to remove unused JavaScript"
- Ranked #1 (Featured Snippet) for "what is start render time?"
- Ranked #4 for "dynamic rendering SEO"
- Ranked #5 for "what is a bad bot?"
More than just rankings, these articles helped bring in high-quality leads that previously would’ve never found Edgemesh organically.
No complicated onboarding. No endless meetings. Just results.
