How Aura Generated 3,000+ Additional Traffic Using 8 Long-Form Content Pieces
When your product protects people's lives online, your content has to do more than just rank.
It has to matter.
With Aura, we didn’t just write SEO pieces.
We built trust assets—guides that helped everyday people understand complex digital risks and feel safer.
By focusing on real fears, plain English, and intent-driven topics, we turned long-form pieces into long-term wins.
Rankings followed. Traffic followed. Trust followed.
Here’s the story behind it. 👇
The Challenge: Speaking to everyone (Without Losing the Message)
Aura, a cybersecurity company, had a big vision: create SEO-driven long-form content that resonated with their diverse audience—everyone from individuals concerned about identity theft to parents protecting their kids online.
Sounds simple, right? Not exactly.
- A single 25-year-old worried about privacy had different concerns than a family of four needing full household protection.
- Writing a one-size-fits-all piece would’ve meant losing engagement from both groups.
- To make it worse? The cybersecurity niche was flooded with basic, rehashed content that wasn’t actually helping anyone.
The goal wasn’t just to rank—it was to build trust and provide real value.
My Thought Process: How I Tackled It
Step 1: Immersing Myself in the Product
Before writing a single word, I knew I had to understand Aura inside out.
- I tested their VPN, password manager, antivirus, and fraud protection tools.
- I noted what worked well, what felt intuitive, and what needed better explaining.
- This hands-on approach gave me a first-person perspective, making it easier to explain complex security concepts in a simple, relatable way.
Step 2: Understanding the Audience (Beyond Buyer Personas)
- I spent hours on Quora, Reddit, and X (formerly Twitter), reading real, unfiltered concerns about identity theft, phishing, and financial fraud.
- Reddit, in particular, was a goldmine—people shared personal experiences about scams and security issues in ways that product pages never could.
- I used these real-life cases to shape my content, making it deeply relevant and practical.
Step 3: Structuring the Content for Maximum Relevance
Once I had a strong grasp of the product and audience, I mapped out a content plan that directly tackled their biggest concerns.
- Each article was laser-focused on a specific problem (e.g., “How to Spot a Scam Email”).
- I avoided fluff, ensuring every piece had step-by-step solutions, examples, and prevention strategies.
- The goal? Make each guide actionable—something readers could immediately apply.
The Results?
The effort paid off big time. Here’s what happened:
- "How To Tell If An Email Is From a Scammer" ranked #5 for "how to spot a scam email" (KD: 65, CPC: $3.64).
- "How To Identify a Fake Text Message Scam" ranked #5 for "how to identify a fake text message" (KD: 55, CPC: $0.87).
- "What To Do If You’ve Been Scammed Online" hit #3 for "what to do if you’ve been scammed online" (KD: 64, CPC: $4.06).
- "10 Text Message Scams You Didn’t Know About" ranked #2 for "text message scam" (KD: 74, CPC: $0.94).
- "Understanding Spousal Identity Theft" grabbed the #1 featured snippet for "spousal identity theft".
- "How To Keep Your Kids Safe on Social Media" ranked #6 for "social media safety for kids".
- "7 Nasty Refund & Recovery Scams You Should Know" ranked #2 for "refund and recovery scam" and picked up multiple related keywords.
- "What Are Fraud Protection Services? Do You Need One?" dominated #1 for "fraud protection services" and #5 for "what is fraud protection?" (KD: 75, CPC: $16.43).
No complicated onboarding. No endless meetings. Just results.
