How Edgemesh Increased Their Traffic By 112% In 3 Months With 67+ New Paid Users — With Intent-led Content

About Edgemesh

Edgemesh is an enterprise-grade web acceleration plugin that enables websites to run 2-10x faster. 

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It uses an AI platform that learns visitors' navigation patterns in real-time and allows their browser to dynamically pre-cache content. 

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• Industry: SaaS 
• Founder: Jake (Jacob) Loveless
• Location: Laguna Beach, California, United States 
• Company Size: 11-50 

Edgemesh's Usecase

Edgemesh helps any website run 2-10x faster with zero infrastructure changes and just a single line of code. 

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Based on next-generation client-side technology, Edgemesh helps deliver some of the fastest web experiences on the internet. 

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Edgemesh uses an advanced AI platform that learns visitors' navigation patterns in real-time and allows their browser to dynamically pre-cache content. The results are dramatically lower page load times, increased conversion rates, and higher performing web experiences. 

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Edgemesh can be added to any website in minutes without the assistance of a web developer and includes one-click support for Shopify, WordPress, and Magento. 

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Best of all, you can see the impact Edgemesh has directly inside your Google Analytics - allowing you to see the return on speed using the tools you already use today.

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Some of its clients include — Mommy Makeup, Kitsch, Redline Steel, Peacock Alley, and Bokksu.

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The Challenge 

60% of Edgemesh’s incoming traffic had the challenge of understanding their product and why it helps them improve their website’s performance. 

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According to Jake Loveless, Edgemesh’s CEO, — 

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“When customers visit our website and eventually book a demo, we get asked some of the standard terms we say on the call. 

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A quick example is “TTI— Time to Interactive,” a critical web performance metric and having to spend half the time of the call explaining how it’ll be beneficial to their business. 

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And after this, they’d ask to see if we had resources to guide them in understanding these metrics well enough before committing. 

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Since we didn't have any resources covering these metrics, we were losing out a chunk on our deals.”

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The Solution 

In my conversation with Jake, I noticed Edgemesh had its unique value proposition nailed down, setting me up for the next step. 

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— Analyse their ICP 

After accessing Edgemesh’s ICP (ideal customer profile) and in this case, they had different ICPs spanning from typical ecommerce stores to large enterprises. 

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The next step was to discuss with the team and understand each prospect's journey before becoming a paid user. 

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Considering each prospect had different intent in the customer acquisition funnel of Edgemesh, creating content based on intent seemed like the best solution.

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— Create Intent-led Content 

From the sales team at Edgemesh, handling the frequent queries will undoubtedly increase their conversion rate. 

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Using Semrush, Ahrefs, and Spyfu, I picked relevant topics that fit the prospect’s intent and had a good search volume. 

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Then I implored the topic cluster model to create pillar pages and topic clusters for the 4 primary topics Edgemesh wants to be known for.

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So for the first 1month and a half, I created a content series for all the web performance metrics. 

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These topics covered all the core metrics that optimize conversions for Edgemesh’s prospects. 

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Next up, I created a mini-content series on conversion rate optimization and several related contents, all fitting the intent of the ideal prospect. 

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One of Edgemesh’s core benefits is helping its users' cache websites on the client-side instead of the traditional server-side method. 

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For this, I wrote a pillar page on “caching” then created topic clusters to boost its authority. 

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With everything in place, I was able to rank one of the most asked questions on the first page of Google.

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Ranking this content contributed to strengthening the authority of some of the content on the website. 

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Results

• 112% Increase In Traffic
• 67+ New Paid Users

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All In 3 Months 

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Using intent-led content, I can create content meant for Edgemesh’s audience and not strictly for search engines. 

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Each content on Edgemesh’s blog is created based on the customer’s journey with different intent moving through the customer acquisition funnel. 

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Jacob Loveless, CEO, and Founder of Edgemesh had this to say-

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