Story Cluster Strategy (SCS)
There’s so much noise out there, and everyone is creating literally anything that goes.
But that shouldn’t be you. You don’t have to join the bandwagon and follow the trend because it’s what everyone does.
You’re in the quest to build a brand. The average content won’t cut it; it won’t make your ICP say, “oh yes, this is what I’ve been waiting for!”
But stories change everything.
Your UVP is your story — and it’s what makes you different.
Stories that walk your ICP through their problem and how you solve it.
Stories that answer the WHAT, WHY, WHO, and HOW of your product.
And all these stories fit into your customer journey at every touchpoint your ICP has with your product.
With SCS, your story isn’t just a one-off; instead — it’s one written with purpose, backed by facts, and positioned based on your ICP’s intent.

With your pillar stories representing each solution you offer, they strengthen your funnel stories (and vice-versa) to help convert your ICP at every stage in your SaaS funnel.
And this framework won’t stop at driving more users to your SaaS — it takes the extra step of establishing a loyal customer base with active word-of-mouth.
It’s a win-win for you!